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Ad title:
Trade Marketing Manager
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PepsiCo
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Published: 29 April
/ Deadline: 25 May
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PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands.
PepsiCo thrives where business connects with culture. We capture the spirit of now, creating unexpected experiences consumers love. You get the best of both worlds: an entrepreneur`s mindset plus reach and resources—your platform to be daring on a global scale. Our diverse family of brands creates a stream of new opportunities to define the future and propel your life`s work. Bring ingenuity. Bring curiosity. Bring drive. You`ll learn twice as much in half the time.
PepsiCo is represented in Caucasus region from 2011 operating in Georgia, Azerbaijan and Armenia with the portfolio of well-known brands: "სოფლის ნობათი", "რჩეული" and "Chudo" in Dairy Category; "Sandora", "Fruktoviy Sad" in Juice Category; "Lays", "Doritos", "Cheetos" in Snack Category; and "Pepsi", "Mirinda", "7Up", "Aquafina", "Lipton" in Carbonated Drinks Category.
We pride ourselves on being a Top Employer in Georgia and Europe for the 8 years in a row, certified by the Top Employers Institute.
Join us! - we are looking for motivated professionals to take over the position of Trade marketing manager with duty station in Tbilisi.
Main accountabilities:
** Execute Customer, Sales and Shopper activation in Georgia and Armenia
** Deliver snacks, dairy and baby food category sales activation agenda
** Develop and implement commercial plans to contribute to annual objectives of business unit (volume, revenue, profit, productivity) and trade marketing objectives such as execution standards, trade equipment and customer/shopper promo
** Bring PEPSICO brands as much closer to the end consumer as possible by cooperating with strategic sales channels and Go-To-Markets
** Develop and maintain the promo calendar by chain / slot / SKU / discount depth, ensuring clear version control and timelines.
** Align promo plan with Marketing calendar (launches, brand initiatives) to ensure coherence between marketing activities and promotional actions
** Conduct post-promo analysis and consolidate learnings for the next planning cycle
** Develop and implement in-store execution standards based on marketing strategy and business priorities in line with agreed PEPCISO approach
** Manage annual process of Trade equipment Assessment, Planning, Installation, Performance evaluation
** Lead execution of trade marketing, annual plan preparation including retail objectives, equipment, commercial calendars, budgets, TM programs.
Candidate profile:
** Higher education in Economics, Marketing, Management or equivalent area
** 5+ years of experience in trade marketing, channel marketing, sales with leadership experience in FMCG sector
** Experienced MS office user, particularly Excel and PPT
** Fluent in Georgian and English
** Decisiveness and results oriented
** Strong problem solver and analytical skills owner
** Clear, effective and persuasive communication skills
** Ability to operate effectively in a fast moving and changing environment
What We Offer:
PepsiCo is a business built on iconic brands, an international reach, but above all incredible people. We empower our employees to act like owners, encourage them to voice their opinions fearlessly and to show appreciation for each other`s contributions - big or small. We`re always focused on what matters and we`re committed to celebrating diversity, acting with integrity, and constantly innovating to put smiles on consumers` faces all over the world.
Salary & benefits:
** Opportunity to grow with highly professional team at PepsiCo
** Competitive compensation and benefits package
** Unlimited access to online educational resources of PepsiCo
If you are loyal with a strong work ethic and hunger to learn and progress through your career, we`d love to hear from you at: career.caucasus@pepsico.com no later than 25 May, 2026.
Please note that by sending your resume, you give your consent for the processing (collection, recording, systematization, accumulation, storage, updating, modification, retrieval, use, blocking, deletion, destruction) and/or transferring your personal data with or without the use of automation equipment to the organizations (local or international) with which the company interacts on the basis of the relevant agreements.
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