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Ad title:
Marketing Manager
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| Provided By:
Abris
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Published: 19 December
/ Deadline: 19 January
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Abris is pleased to announce an opening for the position of Marketing Manager.
Marketing Manager (Georgia & Armenia)
Location: Tbilisi, Georgia
Scope: Georgia & Armenia
Format: Full-time (office-based) + remote coordination with regional teams and agencies.
About the Role:
We are looking for an experienced Marketing Manager to plan and execute marketing activities across Georgia and Armenia. The role requires deep understanding of the Georgian market, strong digital/performance marketing expertise, and the ability to manage agencies and multi-country projects.
Key Responsibilities:
Regional Marketing
** Develop and implement the annual and quarterly marketing plan for Georgia and Armenia
** Localize regional/global campaigns to match local market specifics
** Build, maintain, and manage marketing calendars and campaign timelines.
Digital & Performance Marketing
** Launch and manage digital campaigns via external agencies (performance, social ads, PPC, lead generation)
** Define tasks and briefs, monitor execution, and track key KPIs (CPL, CPA, ROI)
** Support agency selection, onboarding, and ongoing performance evaluation.
Brand & Product Marketing (Smartphones & Consumer Electronics)
** Support brand positioning and product launches in smartphones and consumer electronics
** Coordinate retail marketing activities, events, and POS materials
** Ensure compliance with brand guidelines across both markets.
Agency & Vendor Management
** Lead remote collaboration with agencies, production partners, and service providers
** Control budgets, timelines, and quality of deliverables
** Prepare marketing reports and post-campaign performance analysis for management and partners.
Project & Team Coordination:
** Manage multiple parallel projects across two countries
** Coordinate local marketing resources and support commercial teams
** Ensure structured planning, documentation, and reporting processes
Requirements:
Professional Background
** Proven experience as a Marketing Manager or Senior Marketing Specialist
** Hands-on experience managing external agencies and contractors remotely.
Education & Qualifications:
** Higher education in Marketing, Business, Communications, or a related field
** Digital marketing certifications (Google, Meta, Analytics, etc.) are a plus
Digital & Marketing Skills
** Strong knowledge of performance marketing, analytics, and reporting
** Experience in smartphone/CE brand marketing is a strong advantage
** Ability to translate business goals into clear briefs, tasks, and KPIs for agencies.
Languages:
** Russian — fluent (mandatory)
** Georgian — fluent (mandatory)
** English — working proficiency.
We Offer:
** Official employment and stable work in an international company
** Competitive salary (discussed based on interview results)
** Opportunity to lead marketing activities across two markets (Georgia & Armenia) with a high level of ownership
** Office-based role in Tbilisi with remote coordination of regional teams and agencies
** Professional development and growth opportunities within the company
** Supportive team, clear processes, and cross-functional collaboration
Send us your CV: Yuliya.Monahova@abrisdc.com
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