German international pharmaceutical company is announcing a vacancy for the position of Product Manager.
Cluster Georgia and Armenia Georgia / Armenia
Employment Type: Full-time
Location: Tbilisi
Compensation Package: Fixed salary and yearly bonus.
The salary will be determined based on the candidate`s qualifications and experience.
1. Job Title
Product Manager Georgia and Armenia
1. Company Name/Country/Department
CAU Cluster Georgia and Armenia
2. Requirements
** University degree in Marketing, Economics, Business Administration, or a related field; additional qualifications in Pharmacy, Medicine, or Life Sciences are considered an advantage.
** Minimum of 3 years of experience in product or brand management, experience in pharmaceutical industry is a plus.
** Demonstrated track record of successful brand management and measurable business achievements.
** Strong understanding of the retail landscape and trade structure, with proven ability to effectively engage/collaborate with pharmacy chains and independent pharmacies.
** Proven expertise in market analysis, business assessment, and identification of growth opportunities.
** Strong understanding of planning, execution and monitoring of DTC campaigns through all channels.
** Strong business planning, stakeholder management, and project management capabilities.
** Highly self-motivated and innovative, with a strong results-oriented mindset, problem-solving skills, and a proactive "can-do" attitude.
** Good presentation, communication, and influencing skills.
** Proven ability to motivate, coach, and effectively collaborate with field force teams.
** Willingness and flexibility to travel domestically and internationally as required.
** Advanced proficiency in Microsoft Office applications and AI tools.
** Fluency in English and Russian.
3. Tasks and Responsibilities
The primary objective of this role is to develop, execute, and optimize marketing strategies and activities for the assigned product portfolio, ensuring alignment with the company`s business objectives and achieving agreed performance targets, including market share, sales growth, profitability, and operating margin.
Strategic Marketing & Portfolio Management
** Execute global and local brand positioning and strategies, adapting them to local market needs and specifics [GP1.1]for the assigned product portfolio.
** Prepare, manage, and regularly update annual marketing plans and budgets.
** Define portfolio priorities and ensure effective allocation of resources across brands and initiatives.
** Identify, evaluate, propose new business/ market opportunities to drive sustainable growth.
** Develop and execute launches for new products, ensuring successful market introduction and active tracking of the achievement of launch objectives.
** Contribute to product lifecycle management and long-term portfolio development.
Market & Consumer Insights
** Continuously monitor market dynamics, competitive activities, industry trends, and regulatory developments.
** Analyze market performance, consumer behavior, customer needs, and purchasing drivers to identify growth opportunities and optimize marketing activities.
** Generate actionable insights and recommendations based on market research, sales data, and customer feedback.
** Prepare regular business reviews, forecasts, performance analyses, and strategic recommendations.
Marketing Execution & Communications
** Lead the planning, development, localization, approval, and implementation of marketing campaigns and promotional programs.
** Ensure the availability and quality of marketing, educational, and promotional materials for both healthcare professionals and consumers, where applicable.
** Manage advertising activities across relevant channels, including digital, print, retail, and specialized media.
** Oversee the local review, approval, and endorsement process for all marketing materials in compliance with company and regulatory requirements.
** Ensure consistent and effective brand positioning and messaging across all customer touchpoints.
Financial Management
** Manage and optimize marketing budgets, ensuring efficient resource allocation and strong return on investment.
** Monitor marketing expenditures and ensure compliance with approved budgets.
** Support pricing strategy development and provide input into pricing decisions based on market and competitive analysis.
Cross-Functional Collaboration
** Build and maintain effective partnerships with Global Marketing and collaborate closely with cross-functional teams in Georgia and Armenia, including Sales, Medical, Regulatory, Finance, Supply Chain.
** Support the implementation of global strategies while adapting initiatives to local market needs.
** Ensure alignment and effective communication among all stakeholders involved in brand planning and execution.
Medical & Scientific Support
** Maintain a strong understanding of the scientific and clinical background of the assigned product portfolio.
** Gather, evaluate, and utilize market intelligence to support marketing activities and brand communication. Work with Medical colleagues to translate approved scientific evidence into accurate and relevant marketing communication.
** Develop and deliver presentations at internal meetings, customer events, and contribute to the presentations for scientific conferences.
** Collaborate with Medical to ensure scientific accuracy and compliance of promotional activities.
Trade Marketing & Customer Excellence
** Monitor and evaluate brand visibility, in-store execution, and customer experience across relevant channels.
** Collaborate with Sales and Trade Marketing to enhance product presence and shopper engagement.
** Recommend and implement initiatives aimed at improving visibility, accessibility, and overall brand performance.
Training & Team Development
** Support onboarding, training, and professional development of junior team members and new colleagues.
** Contribute to internal product, market, and brand training programs for Sales, Medical, and other cross-functional teams.
** Share best practices and foster a collaborative, high-performance team culture.
Additional Responsibilities
** Act as a deputy for other members of the Marketing team when required.
** Perform other duties and projects assigned in support of departmental and organizational objectives.
Key Success Metrics
** Market share growth
** Net sales performance
** Profitability and contribution margin
** Successful product launches
** Brand equity and awareness indicators (via BHT)
** Marketing ROI
4. Direct Superior
Cluster Manager CAU
5. Functional Superior
Relevant Heads of Therapeutic Area at HQ.
6. Superior of n/a
7. Deputy n/a
What We Offer
** A professional, friendly, and supportive work environment;
** Competitive compensation package;
** Yearly-based bonus;
** Comprehensive health insurance coverage;
** Mobile phone expense allowance.
Selection Process
The recruitment process will consist of the following stages:
** CV screening and shortlisting;
** Individual interviews.
Interested candidates are kindly requested to submit their English-language CV (résumé) together with at least one letter of recommendation no later than November 7 to the following email address: nnency55@gmail.com
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