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Ad title:
Senior Email Marketing Specialist
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| Provided By:
Bloomex
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Published: 25 September
/ Deadline: 25 October
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Bloomex continues to lead the way in the floral and gift retailing industry across Canada, Australia and New Zealand, thanks to our commitment to quality, innovation, and customer service. As we pursue ambitious international expansion plans, our focus on developing talent, fostering a culture of collaboration and innovation, and upholding our core values of integrity, customer satisfaction, and continuous improvement has never been more important. Join us on our journey to enhance our global market presence and make a significant impact in the lives of our customers.
Job Title: Senior Email Marketing Specialist
Department: Digital Marketing
Location: Tbilisi, Georgia
Type: Full-Time
Reporting to: Director of Marketing
Position Summary:
The Email Marketing Manager/Retention Specialist at Bloomex is a crucial player in our digital marketing team, focusing on creating, executing, and optimizing email and SMS campaigns that engage customers and drive sales. This role combines creative communication skills with analytical abilities to develop targeted retention strategies that enhance customer loyalty, increase brand awareness, and contribute meaningfully to our marketing objectives.
Key Responsibilities:
** Email & SMS Campaign Management: Design, implement, and manage email and SMS marketing campaigns from concept to execution, ensuring alignment with Bloomex`s brand voice, timing, and performance goals.
** Segmentation and Personalization: Utilize customer data to segment email and SMS audiences and personalize messaging to maximize engagement and conversion. Experience with Klaviyo is preferred.
** Performance Analysis: Monitor and analyze campaign performance across both email and SMS. Use data to guide improvements in messaging, timing, and targeting strategies.
** Content Creation: Collaborate with the content and design teams to develop compelling, branded messaging and visuals tailored to target audiences.
** List Management: Oversee the maintenance and growth of email and SMS subscriber lists, ensuring compliance with CASL, GDPR, and other anti-spam regulations.
** Automation and Workflow: Implement and refine automation workflows for lifecycle marketing (e.g., welcome series, cart abandonment, win-back flows) across email and SMS.
** Cross-Functional Collaboration: Work closely with marketing, product, and customer service teams to ensure a cohesive and integrated customer communication strategy.
Qualifications and Requirements:
** Proven experience in email marketing, with a portfolio of successful campaigns; SMS marketing experience is a strong asset
** Strong understanding of email/SMS platforms (Klaviyo preferred) and marketing automation tools
** Excellent copywriting and communication skills, with a focus on persuasive, on-brand messaging
** Proficient in analytics and reporting tools, with the ability to extract actionable insights from data
** Knowledge of HTML/CSS for email formatting is a plus
Send your CV to: ffbloomex@gmail.com, cc: ff@bloomex.ca, alycia.douglass@bloomex.ca
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