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Jobs.GE Featured in Marketing Manual
Oct 29, 2007

The Georgian Association of Marketing (GAMa), with the aid of the Eurasia Foundation, has published a popular marketing textbook, Marketing: An Introduction, by Gary Armstrong and Philip Kotler in Georgian. GAMa has purchased a license from the publisher and has the exclusive right to publish this book in the Georgian language.

A distinguishing feature of the book are the case studies that GAMa collected from a number of Georgian companies and inserted at the end of each chapter. In one of these studies, Jobs.GE is featured as a successful example of online business in Georgia. The case, called From Volunteering to Business, (read full text here: jobs-ge-featured-in-marketing-manual.pdf) describes how www.jobs.ge was created and developed into a successful business.

GAMa hopes that this book will help to promote the marketing field in Georgia and contribute to the professional development of young, Georgian marketing specialists. Every major bookstore in Tbilisi carries this book. Anyone interested in purchasing Marketing: An Introduction can contact GAMa through this website: http://www.geomarketing.ge/


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